The Collaboration
At Hakon, we’ve always believed matcha is more than an ingredient — it’s an experience, a philosophy, a connection to land, labor, and lineage.
 
After years of curating matcha from across Japan, we wanted our first collaboration to reflect more than quality. It had to represent shared values, intention, and respect for tradition.
 
This is where our path aligned with Hasegawa Ei Seichajyo.
 
Cultivar: Asahi
Origin: Rokujizo, Uji
Producer: Hasegawa Ei Seichajyo (6th generation)
Process: Handpicked • Shade-grown • Aged • Stone-milled
 
Flavor Profile
Notes of melon and a hint of edamame, rounded by a gentle vanilla sweetness.
Elegant mouthfeel, smooth texture, and a long, clean finish.
Refined and balanced — a matcha with depth and grace.